FCUKed
French Connection have decided to scale back their use of the FCUK logo. Not particularly newsworthy, except for the fact that John Beyer provides a comment for the Mail on Sunday:
We had people call us after their children had seen it and asked what it meant. It’s high time the firm did this and we welcome the decision.
Imagine:
CALLER – My child has just seen the French Connection UK logo and wants to know what it means. What should I say?
BEYER – Tell them it’s an anagram of “fuck”, and make sure you send in your subs to Mediawatch-UK so that we can combat this kind of filth.
FFS.
So people phone mediawatch to find out the meaning of FCUK? Bollocks.
Maybe mediawatchwatch could provide a similar service, where parents can call and ask what John Beyer is on about. And we can tell them that Beyer wants to stop them watching those films they watch when the kids have gone to bed.
Reminds me of my favourite t-shirt, which, alas, got shrunk in the wash. It was roundabout the time the “FCUK such and such” t-shirts were all the rage. I had one made saying “FUCK FCUK”.
I was confused for a moment. I though Beyer meant that he had people calling in and asking him what FCUK means. Lol, imagen that!
And I thought it simply stood for French Connection United Kingdon… clever people these advertising types.